Keeping the same brand character while speaking to different moments.
The project’s core need was to present different products and moments of enjoyment within a narrative that belongs to the brand. We aimed for communication in which each piece keeps its own focus, yet, taken together, feels part of the same world. We built the visual approach and the tone of the messaging on this balance.
We brought everyday moments into the brand’s story.
We built the content not only around product presentation but also around the moments the products are part of. This approach shaped the relationship between framing, colour and copy. Keeping in mind how audiences consume each channel, we maintained No5’s warm, thoughtful and inviting voice.
Outdoor
Outdoor designs that present the products with a clear visual focus and put the brand forward through concise messages and a balanced layout.
Social media
Social media content that conveys product presentations and everyday moments of sharing through on-brand copy and complementary designs.
Video
Vertical videos that combine product and presentation details with close-ups, movement and editing rhythm, tailored to how people watch on social media.
We turned every detail into the brand’s story.
We adapted the idea behind each piece to the language of its channel.
In the social media designs, we shaped the content flow by balancing product, headline and white space. In the vertical videos, we planned the visual rhythm from the opening frame to the final transition. Outdoors, we revisited the same idea with shorter messages and sharper focal points.
From everyday moments to a story that belongs to the brand.
“It was a piece of work that reflects both our products and our brand’s warm character. The care shown in the designs and videos matched the approach we wanted to see in our communication.”
No5 — Marketing Team
